This springtime festival is said to have its origins in the relatively recent Ul’dahn Legend of the Lost Lady. Over the past three centuries, it has transformed into a celebration where women of all ages, races, creeds, and repute dress up in their finest habiliments for a day on the town, stopping to pose in front of specially erected backdrops while nibbling upon colourful sweets; all the while, being waited on hand and foot by their loyal ‘seneschals.’
And who are to serve as these seneschals, you ask? Why, the realm’s gallant gents, of course! Yes, Eorzea’s menfolk have sworn a solemn oath to show their appreciation for all damselkind by dedicating this delightful day to them.
The festivities are scheduled to last from 8:00 a.m. on Thursday, February 17, until 2:59 p.m. on Thursday, March 3 (GMT).
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Source: The Lodestone